One of the most common trends in fabricators is that they generally only produce signs for one or two market sectors. However, fabricators should consider expanding into other sectors to boost their market share and increase business development opportunities, particularly in ADA braille signage.
The Growth Potential of ADA Signage in Healthcare
One sector that has shown significant growth potential is healthcare. Signage, especially ADA braille signage, is essential in the healthcare industry today due to wayfinding’s importance for patients and staff. Hospitals are not only large but also tend to be incredibly crowded. There’s no hospital with enough staff to guide every visitor, which means these institutions rely heavily on proper ADA braille signage to keep their operations running smoothly and ensure patient and staff satisfaction.
Did you know that about 86% of healthcare facility managers say that patient satisfaction is one of the main concerns when it comes to facility design? Having the proper ADA braille signage installed in healthcare facilities can speed up patient intake, decrease wait times, ease navigation, and improve the overall experience for both patients and staff.
Building Partnerships in the Architecture & Design Community
The architecture and design community heavily employs signage, including ADA braille signage, in its projects. Building long-lasting relationships with this community can be a fantastic opportunity to help your business grow in scale. These connections can enhance your ability to secure more work on upcoming construction and signage projects.
Additionally, fostering relationships provides a chance for your brand to gain repeat contracts and establish a relationship of trust and loyalty. This may lead to you becoming a preferred vendor for any project they undertake. Moreover, these partnerships can generate referrals and recommendations to increase your customer base significantly.
Networking events, contractor networks, and social media platforms like LinkedIn are some of the main venues for building new business relationships. Consistent communication is essential for companies to understand each other better and align their goals. When meeting new connections, don’t hesitate to be proactive. Partnering with a signage manufacturer that works with multiple agencies and contractors can further expand your network and connections in the ADA braille signage sector.
Key Takeaways on ADA Signage Opportunities
The signage industry is looking forward to impressive growth. Manufacturers and fabricators can capitalize on this opportunity and grow their business if they strategically navigate the landscape. Now is the best time to evaluate your current business processes to ensure you are staying ahead of the competition. Ask yourself: “Am I taking advantage of the expanding sectors, particularly in ADA braille signage? Am I building relationships effectively? Do I have all the right equipment in my arsenal?”
Businesses that can stay on top of these hidden opportunities in ADA braille signage will become more successful and achieve greater profitability in the long run. For more information on how to take advantage of the current industry landscape, contact us today.
